Date: 7th August, 2006
Time: 15:30 – 21:00
Venue: The Allen Center, Northwestern University Evanston campus, Kellogg

With more than a half-century of academic leadership, dozens of hugely influential books and more than 100 articles, Philip Kotler, the Kellogg School marketing expert is also the world’s Marketing Guru. To honor Kotler's contributions, the school has hosted celebrations marking his 75th birthday in 2006. In August, about 150 colleagues gathered for an academic retrospective of his career. It is a special tribute to the man who has raised the awareness and rigor of marketing theory and practice around the world.

Programme:

• 3:30 Presenters and Titles
  • Sidney J. Levy, “Broadening the Concept of Marketing”
  • Lou Stern, “Elevating the Concept of Marketing”
  • Alan Andreasan, “The Kotler Legacy in Nonprofit and Social Marketing”
  • Irv Rein, “Kotler’s Communication Connection”
  • Evert Gummerson, “Kotler and a Network Theory of Marketing: The Role of Corporate Citizens, Private Citizens and Customers”
  • Hermawan Kartajaya, “Kotler’s Influence in Asia”
  • Jagdish Sheth, “Looking Forward to Look Backward”
• 5:45 Cocktail Reception
• 6:30 Dinner
• 8:00 Toasts and Roasts

Phil and his wife(Nancy Kotler), Den and Hermawan with a selection of Phil's pick of his books, including 'Repositioning Asia' co-authored with Hermawan, 'Marketing Moves' co-authored by Deepak Jain and Suvit and the original 'Marketing Management' textbook

'Repositioning Asia' co-authored with Hermawan featured among favourite picks

The Indonesian National Post Office commemorates Kotler's 75th Birthday with Kotler's own stamp and envelope!

Our birthday gift for Phil - a silver miniature of the Borobudur Temple, the biggest temple in the world, located in Jogjakarta

Phil, pleased with a stamp and envelope of himself! (Courtesy of the Indonesian National Post Office)

Den in Phil's personal library (consisting of all his books in multiple languages)

Phil noting down his Words of Wisdom for PKCAM

'Repositioning Asia' sold at the Kellogg Bookstore

A compilation of Kotler's books and features in publications. 'Rethinking Marketing', co-authored with Hermawan, Den and Sandra Liu is top 2nd from left

Dean Jacobs, whose name is synonymous with Kellogg, delivering his introductory speech of Kotler

Den with Deepak Jian

Hermawan with Bala Balachandran

Hermawan with Thailand's former Deputy Prime Minister, Somkid Jatusripitak

Den with Alice Tybout, the Head of Marketing Department @ Kellogg

Hermawan with Nancy Lee

Hermawan, David A. Aaker, and Michael

Hermawan with Kevin Lane Keller

Den and Don Schultz

Audience which includes Khun Somkid and Khun Suvit listening to a presentation by Hermawan of Kotler's contribution of marketing knowledge to Asia

Milton Kotler (Phil's brother), President of Kotler Marketing Group

From left to right: Michael, Ariane, Phil, Hermawan, Den

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