“Hermawan Kartajaya, a world class marketing modeler, has blended the latest marketing trend with a conceptual foundation"
Philip Kotler
S.C. Johnson & Son Distinguished Professor of International Marketing,
Kellogg School of Management

“Hermawan Kartajaya is to Asian Marketing what Philip Kotler is to Global Marketing.”
Warren J. Keegan
Lubin School Distinguished Professor of Business,
Pace University

“Most of what I know about Marketing, I learned from Hermawan Kartajaya.”
S. David Young
Professor of Accounting & Control, INSEAD,
Author of EVA and Value Based Management

“The Positioning of Hermawan Kartajaya in Marketing is unique. He is a combined ‘product’ of Western Mind, Asia Heart and Indonesian Soul. Every company must get his advice.”
Al Ries
Chairman, Ries & Ries,
Author of Focus: The Future of Your Company Depends on it

“I think, Hermawan Kartajaya is not only a top leader in Marketing but also an Asian fighter for Marketing.”
Sherman Lam
President of Asia Pacific Marketing Federation (2002-2004)

SPECIAL ACHIEVEMENTS

1. One of the “50 Gurus Who Have Shaped the Future of Marketing” chosen by the Chartered Institute of Marketing, United Kingdom. Others in the 50 include other famous icons such as Philip Kotler, Tom Peters, Theodore Levitt, David A. Aaker, Seth Godin, Malcolm McDonald, Gary Hamel, Kenichi Ohmae, and Al Ries.
2. Board of Trustee , University of Indonesia ( 2007-2012) along with other 5 elected members from the public:
   • Prof. Dr. Emil Salim (Former Minister of Environment, RI);
   • Dr. Ing. H. Fauzi Bowo (Vice Governor of Jakarta);
   • Prof. Alwi Shihab (Co-ordinating Minister of Public Welfare)
   • Dr. H. Poernomo Prawiro (Managing Director, Blue Bird Group);
   • Dr. Rachmat Gobel (President Director, Gobel International Pt. Ltd.)
     The Board, with election power, also includes 11 professors from various faculties, the University’s Rector, the Minister of Education, and representatives from staff and students.
3. Representative of the Republic of Indonesia, Council of Advisors of the ASEAN Foundation together with representatives from other 9 ASEAN countries
4. Honorary Consul for Czech Republic in Surabaya with Jurisdiction in East Java, Central Java and Jogjakarta
5. Special Advisor, Chief of Police of the Republic of Indonesia
6. President, World Marketing Association, since 2002.
7. Vice Chairman, Asia Pacific Marketing Federation Foundation, since 2000.
8. Vice President, World Marketing Association, 1999-2001
9. President, Asia Pacific Marketing Federation, 1998 – 2000
10. President, Indonesia Marketing Association, 1996-1999 and 1999-2002
    

PUBLICATIONS AND EDITORIAL SERVICES

1. Values-based Marketing: A Model for Sustainable Companies, with Philip Kotler, forward by Danah Zohar (the co-author of Spiritual Capital), forthcoming publication, 2007.
2. Think ASEAN: Rethinking Marketing towards ASEAN Community 2015, with Philip Kotler and Hooi Den Huan, forward by Ong Keng Yong (the Secretary General of ASEAN), published by McGraw Hill, 2006. Achieved best-seller status.
3. Attracting Investors: A Marketing Approach to Finding Funds For Your Business, with Philip Kotler (Kellogg School of Management) and S. David Young (INSEAD), published by John Wiley & Sons, New Jersey, 2004.
4. Rethinking Marketing: Sustainable Market-ing Enterprise in Asia, with Philip Kotler (Kellogg School of Management), Hooi Den Huan (Nanyang Business School) and Sandra Liu (Purdue University), published by Prentice Hall Asia, 2002. This book is launched at the University of Chicago Graduate Business School—Asian Campus, Singapore, September 2002. Currently, this book is being used as second textbook for Marketing Course at Nanyang Business School, Singapore. This book has been translated into several languages.
5. Repositioning Asia: From Bubble to Sustainable Economy, with Philip Kotler (Kellogg School of Management) and wholly supported by Andersen Consulting Asia Pacific, published by John Wiley & Sons, Singapore, 2000. This book was bestseller in Asia and has been translated into several languages.
6. Marketing in Venus, published by PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia. Translated into 4 languages, it is currently being adapted into China’s context to be launched on May 2007.
7. Attracting Tourist, Traders & Investors, published by PT Gramedia Pustaka Utama, Jakarta, 2005.
8. 4G Marketing: A 90-Year Journey in Creating Everlasting Brands, published by MarkPlus&Co, Jakarta, 2005. This book is about journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia
9. Positioning Differentiation Brand, published by PT Gramedia Pustaka Utama, Jakarta, 2004.
10. Hermawan Kartajaya on Marketing, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
    11. MarkPlus on Strategy, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
11. Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004
12. Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004.
13. Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003.
14. “Only the Sustainable Succeed: Lessons from Asian Survivors”, Nanyang Business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management).

TEACHING AND TALKS

1. Co-Lecturer, Nanyang MBA, Nanyang Business School, Nanyang Technological University, Singapore, for Marketing Management (June 2006), and Strategic Brand Management (March 2007).
2. Co-Lecturer, Nanyang Fellows Programme with Hooi Den Huan (Associate Professor, Nanyang Business School), starting from 2006/2007 batch.
3. Guest Lecturer, NBS Undergraduate Marketing course (since 2003).
4. Lecturer, Kotler Marketing Group (KMG) China/People’s University Executive MBA, China, starting from 2007/2009 batch.
5. Guest Lecturer, Hainan University, China.
6. Guest Lecturer, Asian Institute of Management (AIM), Manila, Philippines.
7. Lecturer, Summer Courses 1996 & 1997, University of Saint Gallen Business School, Switzerland.
8. Guest Lecturer, Chartered Institute of Marketing (CIM) Masterclass, University of Chicago Graduate Business School Asian Campus, Singapore, 2002.
9. Guest Lecturer, University of Michigan—Ann Harbor, Michigan, USA.
10. Guest Lecturer, Curtin University of Technology, Perth, Australia.
11. Lecturer, Marketing Class for Indonesian Ambassadors, Indonesia.
12. Guest Lecturer, National Police School of Leadership, Indonesia.
13. First speaker, 6th Annual Conference of Singapore’s Ministry of Information, Communication, and the Arts (PR Academy), May 2007, Singapore
14. Subject Matter Expert, ‘Beyond Marketing’, weekly talkshow by JakTV, Jakarta’s premier local TV station
15. First Speaker, ‘Branding, Innovation and Social Responsibility” Workshop organized by AIESEC NTU, March 2007
16. Trainer, Far East Organization’s Annual Management Conference, Singapore, February 2007
17. Conference Leader, United Engineers Malaysia Business Caucus, Kuala Lumpur, March 2007
18. Trainer, ‘Social Marketing’ Workshop organized by the PR Academy, Ministry of Information, Communications and the Arts, Singapore, January 2007
19. Trainer, Marketing Training for Diplomats of Trade, Tourism, and Economy in East and Central Europe, Bucharest, July 5-7, 2006.
20. Panelist, Business Action in Asia Conference, organized by Commonwealth Business Council (CBC), and supported by Department for International Development (DFID) UK, London, 2006.
21. Speaker, The National Conference on Strategic Marketing & Branding 2005, organized by Asian Strategy & Leadership Institute (ASLI), Kuala Lumpur, 2005
22. Often given keynote speakers’ or trainers’ entitlements, Hermawan spoke at various seminars, workshops, and symposiums in Singapore, Bangkok, Kuala Lumpur, Manila, Hong Kong, Colombo, Karachi, Jeddah, Ulaanbaatar, Taipei, Tokyo, Perth, Boston, Moscow, Frankfurt, Stockholm, etc.

EDUCATION

1. Master of Science (majoring in International Marketing), University of Strathclyde, United Kingdom.
2. Bachelor of Economics (majoring in Marketing Management), University of Surabaya, Indonesia
3. Harvard Business School, Executive Education Program (Program on Case Method and Participant-Centered Learning) designed for full-time professors from Greater China (including Singapore).
4. The Wharton School, Executive Education Program (New Product Development and Introduction, Managing Service: Reengineering for Customer Satisfaction, Building and Leveraging Brand Equity, Integrating Finance and Marketing).
5. Kellogg School of Management, Executive Education Program (Increasing Sales Force Productivity, Delivering Excellent Customer Service, Communications Strategy – Marketing Communications for the Changing Marketplace).
6. Harvard Business School, Executive Education Program (Strategic Marketing Management and International Agricultural Workshop).
7. University of Michigan Business School, Executive Education Program (Business-to-Business Marketing Strategies and Strategic Marketing Management).
8. University of Chicago, Executive Education Program (Merger & Acquisition).
9. Columbia Business School (Strategic Marketing in the 21st Century).
10. INSEAD, Executive Education Program (Economic Value Added).

CAREER PATH

1. Founder, Chairman and President, MarkPlus Inc, Indonesia, since 1989. Using his own marketing framework, MarkPlus Inc successfully became Indonesia’s No. 1 Marketing and Strategy Consulting firm. Now, the leading marketing consulting firm in Southeast Asia, MarkPlus Inc’s clients includes local industry leaders such as Indofood Sukses Makmur, Indosat, Bank Rakyat Indonesia, National Postal Service, to multinational companies such as Yamaha, HP, Lexus, and Cisco. MarkPlus Inc has offices in 9 cities, including Singapore, Kuala Lumpur, Ho Chi Minh City and Bangkok. Recently, MarkPlus Inc was featured in AsiaCase.com (a Nanyang Business School-Ivey Business School case).
2. Tri-Founder, Philip Kotler Centre for ASEAN Marketing
3. Advisor, AirAsia Berhad, Malaysia, since 2004
4. Director of Distribution, PT HM Sampoerna, Indonesia, 1987 - 1989
5. General Manager of Marketing, PT Panggung Electronic Industries, Indonesia, 1985 - 1987

COMMUNITY SERVICES

1. Corporate Advisory Council Member, UNICEF, since 2004.
2. Advisory Board Member, Conservation International—Indonesia Chapter, since 2002.
3. Teacher Advisor, AIESEC Surabaya
4. Honorary Member, Rotary Club Kebayoran—Indonesia, since 2005.
5. Fellow, Leadership for Environment and Development—Indonesia Chapter, since 1990.
6. Chartered President, Rotary Club Surabaya Metropolitan

RECOGNITION

1. One of the Top 50 People who serve as role models and whose ideas contributed greatly to the business industry development of Indonesia, chosen by SWA magazine, Indonesia 2006
2. The Most Powerful People in Business 2004, Marketing category, chosen by SWA magazine, Indonesia
3. Gramedia’s 30th Anniversary Award for Indonesia’s Best-Selling Author, Indonesia, 2004