Co-Author, “Rethinking Marketing” (with Philip Kotler, Hermawan Kartajaya and Sandra Liu), Prentice Hall, 2007.
Co-Author, “Think ASEAN!” (with Philip Kotler and Hermawan Kartajaya), McGraw Hill, 2007.

Tri-Founder (with Philip Kotler and Hermawan Kartajaya), Philip Kotler Center for ASEAN Marketing

Vice-Dean (Corporate Services) and Associate Professor, Marketing and International Business Division,
Nanyang Business School, Nanyang Technological University, Singapore

Advisory Board Member for Marketing Management and IS, Cornell University-Nanyang Institute of Hospitality Management

International Advisory Council Member, School of Business Management, ITB, Bandung, Indonesia

Visiting Scholar, Sloan School of Management, MIT and PCMPCL participant, Harvard Business School

Fellow of the Pan-Pacific Business Association (University of Nebraska)

Secretary-General, Asia Pacific Marketing Federation Foundation

Teacher Advisor, Marketing Club, Nanyang Business School, NTU
Teacher Advisor, AIESEC, NTU

Co-Editor, Nanyang Business Review, Singapore
Editorial Board member:

• Journal of Creativity and Innovation Management
• Journal of Leadership and Organisation Studies
• Journal of Sports Marketing and Sponsorship
• International Retail and Marketing Review

Business Teacher of the Year award, Nanyang Business School, Nanyang Technological University
Marketing Teacher of the Year award, Nanyang Technological University

Executive programmes/talks for more than 50 organisations in Singapore and overseas